Website Promotion

• Online portfolio - artists, singer/songwriters, models, actors
• Extended informational services - Doctors, Lawyers, Realtors and other professionals
• Online resume - Temporary workers, independent businesses
• Extension of your business card or an online brochure

Building your website or online store is only part of the process. In order to be successful you need customers. If you have an existing customer base you are already on your way. But, if you are like most people starting out on the Internet, you will need to draw in customers. To do this you need a marketing plan.

There are many strategies to aid in the promotion of your website. These are but a few offered by AMI Studios

• Search Engine Optimization – The key ingredient to any successful online marketing plan
• Search Engine Submission – Reach over 80% of internet visitors through search engine placement
• Online Directories - Start with the AMI Internet Business Directory
• Pay-Per-Click Advertising – Keyword placement through sites like overture and Google.
• Online Press Release - Create a press release and submit it to online press release sources.
• Buying ad space on high traffic websites – Very effective method of advertising to a specific market.
• Link Exchange Programs – Increase your link popularity and increase your search engine placement.
• Banner Ads – Not as popular as it once was, but still an effective way to increase your link popularity and to drive unique visitors to your website.
• Email marketing campaigns - keep your readers up-to-date on current events and industry related information by sending out a weekly or monthly newsletter.

Using your website as an advertising tool can be very expensive to get high rankings with search engines. Likewise it is very costly to promote your site through pay per click programs. To learn more about these strategies, you can visit the links above or contact our Website Marketing Department.

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When properly promoted a website can be a powerful marketing tool, it can also be effectively used as an extension of your service. Through your site you can inform the public about yourself, your products and services, increase trust among your current clientele, and build new business relationships.

Promoting your website as an informational resource will make it more attractive to visitors. You will experience an increase in new visitors and your visitors will stay longer. There are many advantages for small and medium sized businesses in using a website as an extension of their services and there are several methods of doing this.

• Online Tutorials -
  You are an expert in your field. Share your knowledge with your clients. They will respect you for it and trust you more.
• Newsletters -
  Keep your clientele updated on the latest trends, technology and discoveries related to your services. Be the first to inform them about your industry's newest capabilities.
• Message Boards -
  Give your clients an opportunity to interact with you and your other clients. Provide a question and answer resource that they can access at any time.
• Testimonials
  Share your customers' thoughts and feelings with other prospective customers. This is one of the most effective methods of advertising known and publishing it on your website only increases the potential for converting visitors into customers.

The more services you offer your clients the more they will appreciate and trust you and the more likely they are to refer their friends and family to you.

AMI has compiled this information to assist you in transforming your website into a profitable marketing tool.